UPDATE: This article has now been published – in a corrected form (see the comments below) – as Age, Gender, and Television in the United Kingdom, Journal of Popular Television 3 (1) 2015: 57-73. DOI: 10.1386/jptv.3.1.57_1. The post print of the article can be accessed here: Nick_Redfern – Age Gender and Television post print.
In December 2011 I published a post on genre preferences among UK cinema audiences, applying correspondence analysis to data from the BFI’s Opening Our Eyes report. You can read the article that was subsequently published in Participations last year here.
At the time I meant to write a follow up piece on genre preferences for UK television audiences using data from the same source but I never quite got round to it. I have now finished this analysis and the draft article can be found in the pdf file attached to this post. I also look at how age and gender affect audiences perceptions of television as a medium
We apply correspondence analysis to data produced for the BFI’s Opening Our Eyes report published in 2011 to discover how age and gender shape the experience of television for audiences in the UK. Age is an important factor in shaping how audience perceive television, with older viewers describing the medium as ‘informative,’ ‘thought provoking,’ ‘artistic,’ ‘good for people’s self-development,’ and ‘escapist’ and while younger viewers are more likely to describe television as ‘exciting,’ ‘fashionable,’ and ‘sociable.’ Younger respondents are also more likely to describe the effect of television on people/society as negative. Variation in programme choice is highly structured in terms of age and gender, though the extent to which of these factors determine audience choice varies greatly. Gender is the dominant factor in explaining preferences for some programme types with age a secondary factor in several cases, while age is the explanatory factor for other genres for which gender seemingly has little influence. Male audiences prefer sports, factual entertainment, and culture programmes and female audiences reality TV/talent shows, game/quiz/panel shows, chat shows, and soap operas. Older audiences prefer news, documentaries, and wildlife/nature programmes, while music shows/concerts and comedy/sitcoms are more popular with younger viewers.
The BFI report and the raw data can be accessed here.